Named after Victoria Custodi’s beloved Aunt Pia, Zia Pia is a boutique importer of fine, regional Italian foods, products that are deeply rooted in tradition, authenticity, and beauty. The company’s mission is simple: bring the spirit of real Italian food to American kitchens, one exquisite ingredient at a time.

Victoria’s story begins in South Carolina and winds through Italy and New York, among other places, before landing in Charlotte, North Carolina, where she now calls home. A graduate of the University of South Carolina MIBS program, Victoria worked in corporate beauty in Manhattan before making the move back south in 2006.