Sometimes a sandwich is just a sandwich. And sometimes, it’s so much more. That’s how it’s worked out for Lisa Greenleaf and her son Jack Greenleaf, who recently opened their specialty Italian sandwich business Lunch Uptown at Broadway and Zimpel streets, right next door to the long-time college hang-out The Boot.

Last year the duo started with pop-ups at Pepp’s Pub in the Marigny and then opened a counter in St. Roch Market. Then last month, they moved to their own space near Tulane University’s campus. Tulane is a major part of Greenleaf’s story. She was born in New York and lived in Lower Manhattan for 40 years, working as a film producer and executive producer on big corporate accounts at an advertising firm.