Did you know that in Italy you can enjoy unforgettable virtual experiences? Where? Here are four innovative multimedia experiences from North to South Italy to feel involved at 360 degrees. “Involvement”: this is the keyword for tourism at present and it will surely be the core of it in the future. How? Through digitalization, multimedia, technology, customer experience. 

Museums, cities, archaeological parks and places of art, in general, must be equipped with multimedia and digital experiences to attract an increasing public, to foster loyalty and above all to involve people. Admiring a painting or visiting an archaeological site is no longer enough: there is a need to feel involved and be at the centre of the experience.