Piemonte, characterized by its undulating landscapes and fertile plains, has a rich agricultural heritage: it is a region known for its radici contadine, or rural roots, where la terra is at the heart of life in all its facets. For generations, the Piemontesi have cultivated their land to produce some of Italy’s most renowned wines and cheeses, as well as raising calves with the best meat in the country and tirelessly searching for the most precious truffles. 

Alba well exemplifies Piemonte’s commitment to tradition, respect for the land, and innovative spirit. Indeed, no place like Alba, perhaps, embodies the spirit of the region so well: walking its streets is like jumping one hundred years back, yet this is perhaps the most internationally connected and innovation-aware place in Piemonte, even more so than the region’s capital, beautiful, elegant Turin.