2025 marks a major milestone for Italian automotive brand Alfa Romeo, as the iconic marque celebrates 115 years of history with passion, style and nods to some of the most pivotal moments in its past. To mark this important occasion, the company has unveiled a new commemorative logo that blends the legend of its heritage with a forward-looking vision for the future.

Alfa Romeo’s anniversary logo is not simply a variation of the classic emblem. It is a symbolic composition that honours the brand’s roots, Italian design and enduring legacy in the global automotive industry. In the new design, the number 115 features prominently at the top in a bold, dynamic font, highlighting the company’s long journey from 1910 to the present day.