Amazon is adding exotic Italian automaker Lamborghini and Michigan-based electric vehicle startup Rivian to its growing list of partners that will integrate its Alexa voice-enabled assistant into upcoming vehicles.

Amazon on Monday said Lamborghini will include Alexa in its $200,000-plus Huracan Evo and Rivian will integrate Alexa into its first two all-electric vehicles, the R1S SUV and R1T pickup, beginning later this year.