Banana Republic and Safilo are in it for the long haul — at least through 2025

Oct 03, 2018 883

The Italian eyewear manufacturer and the American brand under the The Gap Inc. umbrella have decided to renew their global eyewear licensing agreement for the exclusive design, development, production and distribution of the label’s ophthalmic and sunglass collections. The deal marks the third in a row signed by the two companies and will run until Jan. 31, 2025.

The licensing agreement was originally established in 2006, with the second renewal due to end on Jan. 31, 2019. The deal falls amid positive projections for Banana Republic. Earlier this month, the apparel company debuted its fall ad campaign, one rooted in the brand’s heritage and 40 years in business after reporting, in mid-August, margin improvements and its third consecutive quarter of comparable sales gains with total sales reaching $604 million, up from $579 million.

Read more

SOURCE: http://mefite.ice.it

You may be interested