From Pulcinella to the miracle of San Gennaro, from the Smorfia – used to interpret dreams – to the lucky red cornetto. But we could also say from pizza Margherita to Mount Vesuvio or, in the kitchen, from coffee to sfogliatella, from hot maccheroni to babà.

Some elements are so inherent to a place that you can’t even imagine it without them: it’d be like taking a picture of a person leaving out their body. It’s not a simple matter of material things that are part of the landscape or of daily living. They are integrant and essential, they are the pieces needed to make up the whole jigsaw.