Italy is a country where the ‘bella figura’, ‘making a good impression’, is extremely important. But for those outside of Italy it’s hard to grasp, as it can mean many things. From emphasizing outward visual beauty and aesthetics, to exhibiting proper behavior and etiquette, to always striving for perfection. But always, at its core, is passing the test of judgement by the “social eye”.

Being the best you can be is complementary to a country that is revered for beauty in art, architecture, landscaping, fashion, cars, etc, etc. That’s the obvious….An Italian man in a meticulously coordinated suit while riding his bicycle to work; a women resembling a runway model while buying milk at the local market; a table setting, skillfully choreographed from linens to china to chargers; a store window dressed like a work of art; a beautifully wrapped gift.

But the not so obvious is how strong the “bella figura” is hard-wired into the Italian’s DNA, sometimes to their detriment. An Italian may publicly exude great confidence in unfamiliar territory, meanwhile he/she is quietly panicking. Setting the bar really high inhibits the ability to learn new things for fear of making a ‘brutta figura’ (bad impression). An Italian would rather avoid learning a new language, than be embarrassed while fumbling through new sounds and syllables.

And there’s a gray area too my friends! For example, making a reservation at a favorite restaurant for friends, and also paying the tab in advance. Though done in good faith, it could be misconstrued as too 'show-offie'. Also, most often a ‘brutta figura’ crime is committed inadvertently, but it’s still subject to high penalties. Showing up a day late to a dinner party will get you at least 5 years in prison, even if not by the dinner hosts, for sure by your spouse. (Happened to me).

For those who did not grow up with the ‘bella figura’ as a household name, the idea seems a little off. But, for Italians who live it, looking good and feeling good, while also presenting the best you can be socially and intellectually, goes hand in hand with the essence of what it means to be Italian.

For more reading on the topic click here! And for a quick video on the topic click here