Benvenuto Brunello is the annual event, promoted by the Consorzio del Vino Brunello di Montalcino, which officially presents the new vintage of one of the most prized and appreciated Italian wines. The appointment that is held in the center of Montalcino – after more than twenty years has been moved momentarily from February, period in which this wine is usually issued on the market, to that of November – represents an important occasion of encounter between the operators of the field beyond that an unmissable event for the Italian and foreign journalists and for the impassioned ones.

The activity of Benvenuto Brunello, among other things, includes the proclamation of the “Stars” to be attributed to the last harvest, with the placement of a special tile on the facade of the historic Town Hall of Montalcino, and the award ceremony of the “Leccio d’Oro”reserved for restaurants and wine bars for their Brunello wine proposal.