Coca-Cola HBC Buys Italian Premium Mineral Water Maker Lurisia

Sep 27, 2019 600

Coca-Cola HBC, which bottles Coca-Cola products in Europe, has agreed to buy Italian mineral water maker and sparkling beverage company Lurisia in a deal worth €88 million, it said on Wednesday. The acquisition, made together with global beverage group Coca-Cola, will allow the London-listed group to add premium Italian brands to its portfolio, which includes iced teas and plant based drinks.

'The acquisition of Lurisia complements the existing Coca‑Cola HBC beverage portfolio in Italy and is a strong fit for the company’s 24/7 total beverage partner strategy,' the company said. 'It supports the company’s drive to further premiumise its portfolio and offer consumers an authentic Italian brand with strong heritage and well-rooted Italian origins.'

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SOURCE: https://www.esmmagazine.com

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