In 2025, Disaronno, the world's most consumed Italian liqueur, celebrates its remarkable 500th anniversary, marking a significant milestone in its history. To commemorate this event, Disaronno introduces the Disaronno Bar concept, designed to strengthen its connection to the urban and daily life of neighborhood bars in emerging city districts.

The initiative reflects the brand's values of minimal aesthetics, pop spirit, and an itinerant soul, blending the past with the future in a concept known as "new-stalgia." The Disaronno Bar experience includes a signature cocktail created in collaboration with bartenders, offering a unique drink for the occasion.