Discovering the new Barilla “fashion pasta”

Dec 09, 2019 1148

It was supposed to be a capsule collection of GCDS for the Italian iconic pasta group Barilla. Instead, the project by Giuliano Calza, creative director of the street-wear brand from Milan, has become a video celebrating the “art” of being Italian.

The short movie was shot in Hollywood with the extraordinary participation of Sophia Loren, icon and symbol of Made in Italy. It’s ready,” says the actress in front of an inviting dish of spaghetti with tomato sauce. The vision of the director Nadia Lee Cohen has put together tradition, inclusion and modernity, all in a one minute video.

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SOURCE: https://news.italianfood.net/

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