Not only worries about markets and expensive prices but also good news for Italian wine: in two years, despite the pandemic, consumers have grown, especially among young people. The health battles do not scare wine lovers: for most of them, moderate consumption is not bad (and only 1 in 10 knows what Nutriscore is).

Organic and native vines are among the most important values in the choice, but the consumption of wine for mixology is also growing. These are the main trends that emerge from the latest survey “Italians and wine”, presented today, in Rome, in the Vinitaly 2022 launch (no. 54), on stage in Verina, from 10 to 13 April, signed by the Vinitaly Observatory – Nomisma Wine Monitor, who wanted to compare the relationship between Italians and wine with a survey very similar to the one realized in 2019.