Nowadays there is an increase in demand for ecotourism in Italy. This is because people are choosing their holiday destinations trying not to damage the environment. In fact, tourist arrivals are predicted to grow by an average 4.1% a year over the next two decades, surpassing a total of one billion international travelers by the year 2010 and reaching 1.6 billion by the year 2020. This is a new environmental awareness that runs on the Internet, and Italy holds jewels of ecotourism all-across its territory.

Numbers speak when analyzing ecotourism in Italy. Green travel is possible, the WTO (World Trade Organization) estimates that nature tourism generates 7% of all international travel expense. Also, nature turism has an annual growth of 4% worldwide, and Italy is a place of common destination for a lot of travelers eager to discover the sweet eco-friendly spots. Between all regional parks, oases and protected areas (871 parks) they are about 10% of the entire territory of the Peninsula. In fact, destinations are chosen by tourists when nature and landscape beauties are present (55%), if instead there are culture, art and history (49%), relaxation (33%) and entertainment (22%).