In all the latitudes of the world, six out of ten Italian food products reaching our dining tables are forgeries. It is a matter of ‘Italian sounding’, a phenomenon that involves the use of the geographical origin and the brand Italy, without having anything with it. It is estimated that Rome loses about sixty billion euros a year due to these forgeries.

Cheese is the main target
This figure is provided by Coldiretti, the National Confederation of Direct Agricultural Producers with over 1,5 million members in its ranks, in its latest report. ‘A hundred deceptions’ is the result of the agropyateria affecting all types of products, but mostly cheese, especially the worldwide famous Parmigiano Reggiano, Grana Padano and Mozzarella.