Italian luxury fashion house FENDI will celebrate 90 years of its existence by staging a unique event on July 7 which will include a never-seen-before fashion show at the iconic Trevi Fountain in Rome. Founded in Rome, Fendi opened its first boutique at Via del Plebiscito in 1926, the brand featured a small fur atelier and leather goods workshop. Still today, it is a world-renowned brand that hosts in-house ateliers; highly skilled artisans who produce finely crafted pieces all made in Italy.

"A Fashion Show in Rome at the Trevi Fountain is the best way to celebrate Fendi's 90 years anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship. The Trevi fountain is a unique place and its represents Fendi preservation of values, tradition and historic patronage while looking towards the future," states Pietro Beccari, Fendi Chairman and CEO.

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Source: http://www.italialiving.com/