Many people do not know that on March 25 the city of Florence celebrates the Florentine New Year. The City has included this date in the annual calendar of popular festivals and traditions and official celebrations. From the Middle Ages until 1750, in fact, this was the day on which the Church recalled the announcement of the Incarnation received from the Virgin Mary and was taken as the beginning of the civil calendar.

In the Tuscan capital this was the date on which New Year's Day was celebrated, even when in the rest of Italy the Gregorian calendar was already in force, according to which the year began on January 1st. While the states conformed to this religious dictate, Florence, linked to the Marian cult, decided not to abandon the feast of March 25.