The Italian footwear and outerwear company becomes title partner of the Formula E racing team. Geox and American racing team Dragon revealed on Wednesday a three-year partnership that will see the footwear and outerwear company becoming title partner of the Formula E racing team. As a result, beginning in season five of the ABB FIA Formula E championship — which features cars powered exclusively by electric energy — the team will be renamed “Geox Dragon.”

In addition, Geox will provide its signature breathable footwear and apparel to the pilots and team members, who travel across five continents and compete on urban circuits during the season. Attending the announcement conference hosted at Milan’s new Torre Allianz building, Geox president and founder Mario Moretti Polegato said he was proud this was “not a sponsorship but an alliance.”