The wine world is primarily linked to territories rich in history and tradition, but it has never been shy to market dynamics. And, as a matter of fact, trends in the glass are always reflected in the vineyard, even though we are well aware that it is almost impossible to predict how long certain consumption trends will last.

Over the last few decades, we have been part of and witnessed the race to international red berried varieties - which quickly conquered important areas in the Regions of Tuscany, Sicily, and Friuli Venezia Giulia - and then came the boom of Prosecco bubbles, stars of the Veneto Region.