Known for iconic brands like Nutella, Tic Tac, and Ferrero Rocher, among others, Ferrero has a manufacturing facility in Sant’Angelo dei Lombardi (AV). Because Irpinia is known for its hazelnuts, Ferrero recently announced a new marketing initiative designed to celebrate the region by showcasing one of its best-tasting exports.

“Progetto Nocciola Italia” is the name of Ferrero’s mission to include only Italian hazelnuts in its products– the initiative has now landed in Sant’Angelo dei Lombardi, after having been successful in both Piedmont and Umbria. The initiative has proven popular across Italy, where a marked determination to highlight Italian-made products has been at the national forefront for quite some time.