In 1993, when my mother, Donatella Cinelli Colombini, founded the Movimento Turismo del Vino, the concept of wine tourism didn’t even exist, which is why the now well-known event Cantine Aperte (Open Cellars) was created. Alongside this, the offerings at wineries have evolved, with restaurants becoming an integral part of these establishments.

I’d like to share some statistics that confirm this trend, drawn from a 2023 survey conducted by Nomisma – Wine Monitor for Movimento Turismo del Vino, Città del Vino, and Donne del Vino, covering a sample of 265 wineries. From 2015 to 2022 alone, winery-based restaurants increased by 26% in the sampled companies, compared to 6% between 1993-2003 and 11% from 2004 to 2014.