Despite the growing interest in electric cars in Italy, their high cost continues to be a significant barrier for many consumers. While Italians are attracted to electric vehicles, they still consider the prices too high to justify the purchase. The Italian market is witnessing a renewed interest in internal combustion engine  cars precisely due to the prohibitive costs of electric alternatives.

The average price of an electric car often exceeds that of a traditional vehicle, making it difficult for many Italian families to justify the investment, despite potential long-term savings on fuel and maintenance.