While the coronavirus pandemic has strongly impacted our ability to travel, modern technology means we can travel 'virtually' even when we can't visit physically.

Now, more than ever, it’s important to go ‘off the beaten path’ when travelling, in order to support the many small businesses that have struggled over the last year or more. This is particularly relevant in Italy, where small businesses account for a larger proportion of both GDP and jobs than in the European Union as a whole.

Those who look beyond the most obvious options will be well-rewarded, as Italy is a country brimming with products and experiences that are unique and utterly memorable. Together with the app for discovering hyperlocal products and experiences, Shoppi, we show you how to discover the country in a whole new way.