According to a study by Italy’s Osservatorio Sistema Gelato (Gelato System Observatory), based on data from 50 leading Italian formats in the gelato parlor sector, 2019 was characterized by a good growth for the entire sector. With an increase in the number of points of sale by 110 units (up by +7.5%), currently reaching a total of 1,585 parlors around the world.

The relative weight of points of sale abroad has improved, albeit slightly, from 25.2% in the 2019 study to 25.4% in the current survey. Expansion abroad is in fact a strategy and an increasingly important need for players in the sector. The growth rate abroad was +8.3%, from 372 parlors in 2019 to the current 403, while 75 new foreign openings are planned during 2020.