On the occasion of the 30th edition of SANA – the international trade show dedicated to organic and natural products, to take place 7 to 10 September 2018 in Bologna – the Italian Trade Agency (ITA-ICE), a partner of BolognaFiere, will host about 130 buyers from the main European countries, as well as from the USA, Canada, and Japan.

The use of an online B2B match platform stands out among this year’s new features. It is a tool dedicated to the programming of meetings, which allows professionals to book appointments directly based on the information in the profile. “Today – says Anna Flavia Pascarelli, Director of the Agri-Food and Wines Office of ITA – Italian Trade Agency – the country with the highest expenditure on organic farming is still the United States, where sales reached 38.9 billion euros."