An Italian music-focused Kickstarter rival, Musicraiser, is opening offices in London and New York. To date, the crowdfunding platform has matched funding to over 500 projects, helping artists raise more than €1.6m.

Musicraiser was founded in 2012 by Italian musician Giovanni Gulino, of the band Marta Sui Tubi. It allows musicians to offer fans exclusive rewards in return for helping fund their projects including recordings, live tours and concert DVDs. A target is set by the artist and once met the project is considered fully funded. In the unlikely event that the target is not met all funds committed by the 'raisers' are reimbursed in full.

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Source: http://www.musicbusinessworldwide.com/