Italian producers are amongst the ones better understanding the new global trends of the food and beverage industry. Let’s see why, by using some of the categories provided by Innova Market Insight, a leading international research institute:

1) Clean supreme: the new international standard is to buy food with ‘clean and clear’ labels. Producers all over the world have put a considerable effort to respond to this industry trend by trying to highlight the transparency and traceability of the supply chain. In this regard, Italian companies are leading thanks to simplified recipes, using less ingredients, and clean labels.