Italian museums are increasingly speaking foreign languages. In fact, two out of three visitors come from abroad, with a clear prevalence of U.S., British and Spanish tourists. This is one of the most relevant data to emerge from theMidaTicket Big Data and Places of Culture Observatory, the first study in Italy based on a data-driven approach that analyzes visitor behavior.

The report was presented this morning at the Egyptian Museum in Turin during the “Big Data and Places of Culture” conference, organized by MidaTicket in collaboration with Rear, in the presence of key players in the cultural sector.