Pinot Grigio is one of the most successful Italian wines, especially in the United States. Merit goes to a leader company and forerunner of this typology, such as Santa Margherita, number 1 on the Pinot Grigio market. It produces the denomination Val d'Adige DOC. Furthermore, today Italy is becoming the world leader of the typology, mainly due to and thanks to the constant growth of Pinot Grigio throughout the Triveneto area where it is produced.

In 2021, the bottled Pinot Grigio denomination grew +6%, to 2.4 million hectoliters. The Consorzio DOC delle Venezie has communicated these numbers based on data from the inspection organizations. The Consortium bottled 1.8 million hectoliters (it is the number two PDO in Italy in volume), which represents 77.4% of bottled Pinot Grigio in the Triveneto area.