Structural decline of red wine? The Uiv-Vinitaly Observatory’s analysis, however, shows that this is not actually the case; rather, we are witnessing an acceleration toward the much-desired positioning in the premium of the most moral Italian red wine denominations.

Red wine, the ultimate oenological symbol, appears to be suffering the most in an export market dominated by sparkling wines (+6% volumes in 2022), where still whites (+1.3%) and rosés have held up. However, although it is true that in Italy this typology performed the worst of all (-4.3% in exported quantities), with noticeable declines in the top 3 demand countries (Germany at -5%, USA at -6%, and UK at -8%), the breakdown of sales data by price segment holds important surprises.