Italy is a top summer travel destination for Americans; that’s really nothing new. What could be as alluring as the idea of sipping Aperol Spritzes, gorging oneself on pasta, and strolling sun-drenched cobblestone streets? And while major cities like Rome, Florence, and Venice will always be popular for those experiences, other destinations across the southern European country are experiencing a boom in popularity this summer.

According to Expedia’s 2025 Summer Travel Report, people are seeking out more beaches and coastlines and fewer duomos for their Italian summer vacation. Based on Expedia searches for travel between June 1 and Aug. 31, the Campania region of Italy had the largest spike in interest year over year. Searches for the region increased by 210 percent since 2024. That’s not too surprising, considering Campania’s geographic location.