The Italian television landscape is full of broadcasting companies such as Rai — the public service, Mediaset, and other foreign international groups like Sky, Discovery and Viacom. In addition to these, the newcomer over the top providers such as Netflix and Amazon, play a relevant role in offering a wide range of contents and platforms with a considerable number of varied programmes. Moreover, looking at the latest data, there’s a relevant growth in the sales of TV advertising, especially for another young channel, La7.

The Italian TV system is primarily composed of three powerful integrated media groups catching the largest part of the audience. The first one, Rai, is the oldest Italian company, the state-owned broadcaster similar to what the BBC is in the United Kingdom. Its economic revenues are based on both an annual fee and advertisement. It has exclusively free-to-air channels with educational purposes for an all-inclusive audience.