Italian wine is taking advantage of the tremendous recovery of global F&B demand. Also thanks to the renewed appeal of the “Italy” brand – see the triumphs in sport (European soccer championships), and music (Eurovision song contest) competitions – Italian wine exports increased in July reaching almost 4 billion euros in value.

This makes the 7-billion-by-the-end-of-the-year goal increasingly within reach. In the first seven months of 2021, Italian wine exports increased by +6% in volume compared to the same period in 2020, and by +15% in value (Source: Ismea and Unione Italiana Vini on Istat data).