Compared to the pre-pandemic period, Italian wine is recovering and showing exponential sales growth. In the first seven months of 2021, the sector recorded an increase of +8.5% in exports, more than double France’s (+3.7%). This is what emerges from the data processed by the Vinitaly-Nomisma Wine Monitor on the eve of the Vinitaly Special Edition.

WINE MARKET IS CHANGING: HERE'S HOW

The shutdown, as well as the reopening with security measures, have deeply changed lifestyles and the way of consuming wine too. Americans, for example, closed at home have become more “Italian”.