The increasingly white-focused soul of Italian wine is being driven by sparkling wines, with regions showing a strong interest in the category and with denominations and Consortia promoting an expansion of sparkling production.

Cultural trends leaning toward moderation, the ageing of older consumer groups, and the rise of new habits (starting with the aperitif), which have captured the tastes of younger people drawn to mixology, along with the push of major wine giants like Prosecco (especially DOC but also DOCG), have all contributed over the past twenty years to reshaping Italy’s wine identity—making sparkling wine the category with the highest growth rates in production, consumption, and exports.