Once upon a time, when the world was a different place, there was something called 'Made in Italy'. A country had become, with hard work, creativity and resilience, a global brand immediately recognisable everywhere as an epitome of the good life, good food, style and elegance.

Once upon a time, when the world was a very different place with virtually no borders, we have been proud of our clothes, bags, shoes, cars. Until yesterday. After more than a month of lockdown and no end of it insight, and with the rest of the world into the same mode, virtually nobody needs IT bags, stylish dresses and sunglasses, gorgeous shoes and status-symbol car.