Italy is making waves by turning stereotypes on their head - and selling the world its more serious side.

A country of pizza makers? Look instead at Italy's 1,000 major infrastructure projects in 90 countries, a new promotional video suggests. The land of Latin lovers? Don't forget Italy's huge trade surplus in manufactured goods. A nation of happy-go-lucky children? Think again, the advertisement says: Italy was the world's third country to launch a satellite into orbit.

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