In its heyday, Cinecitta was the land of Federico Fellini, who shot all of his films in its studios and claimed he was never more at home than in Studio 5. Charlton Heston, Elizabeth Taylor, Susan Hayward, Robert Taylor and Kirk Douglas shot popular sword-and-sandal films in the studios. Women like Sophia Loren, Anita Ekberg and Monica Vitti rose to fame through their work at Cinecitta.

Despite a few big films over the years, including Gangs of New York, The Life Aquatic, Ocean's Twelve and last year's Everest, Cinecitta is still mostly associated with its glory days of the 1950s and 1960s and has had trouble rebuilding its brand. As the euro climbed, business fled.

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Source: http://www.hollywoodreporter.com/