In 2022, Italian wine exports reached an all-time high of 8 billion euros, growing by +12% compared to 2021 (source: Nomisma estimates for Forum Wine Monitor). This is a great success for Italy, although it continues to remain far behind the record sales of France, which in 2022 is estimated to have exported wine worth 12.5 billion euros, up +12.5 percent from the previous year.

The reason behind this gap also lies in the ability of French winemakers to obtain higher value-added per bottle sold. The average export price of Italian still wines was -40% lower in 2022 as well. The same gap as ten years ago, therefore, has still not been closed.