Italy perfected la dolce vita—impeccable tailoring, sumptuous fabric mills, fabulous food, divine hotels. The nation’s many delights have long been celebrated but, curiously, its beauty and grooming products haven’t had the recognition they deserve. Mozzafiato is here to change that.

The luxury e-commerce retail platform launched in November 2020 and brings together the best Italian beauty and grooming companies on one easily shoppable site. It has a tightly edited assortment of brands, including cult favorites like Marvis toothpaste, as well as several brands that are beloved in Italy but haven’t made the leap into America.