Hotel investment in Italy has increased substantially as the country’s tourism sector recovers from the impacts of the Covid-19 pandemic. Recent data shows a growing appetite among investors for hospitality properties, driven by improving travel demand and favourable market conditions.

Growing interest from international investors
The Italian hotel market has attracted a surge of interest from international investors in 2025, according to industry reports. This influx reflects confidence in Italy’s tourism rebound, with foreign capital targeting key cities like Rome, Milan, and Florence, as well as popular coastal and lake destinations.