The Uffizi Gallery in Florence is the most popular museum in Italy on Instagram, with 400,000 followers. The renowned Florentine museum, which is the 24th most popular in the world in terms of Instagram followers, is relatively new to the social media platform but has grown exponentially over the last year.

The Uffizi is just behind the Getty Museum in Los Angeles (401,000) and outperformed other giants such as the National Gallery in Washington and the Museum of Fine Arts in Boston. On a European scale the Uffizi is in 14th place while the world's most popular museums on Instagram are the Louvre, in first place with 3.7 million fans, followed by the Tate Gallery with 3.3 million followers, and the Saatchi Gallery with 1.8 million fans.