Italy’s southern cities are experiencing a vibrant surge in tourism that is opening fresh economic opportunities and revitalizing communities. This growth is driven by strategic efforts to attract visitors while investing tourism revenue into local development. However, alongside this promising expansion, residents face challenges such as rising housing costs and cultural shifts, making it essential to carefully balance tourism benefits with the well-being and identity of local populations.

While many iconic Italian cities have grappled with the consequences of overtourism by introducing stringent measures, Southern Italy is charting a different course — welcoming visitors and their economic contributions. Yet, this open-arms approach is met with mixed feelings among local residents, highlighting the complexities of tourism’s impact on communities.