Like many of us, Khaby Lame turned to TikTok in the early days of the pandemic. The Senegalese-Italian had just lost his job working in a factory in Chivasso, a suburb of Turin 12 miles north-east of the city centre, thanks to Covid and was at a loss for what to do.

Just as countless others did, he began posting videos – at first, videos in subtitled Italian, but later silent, up-close reactions to absurd events. Unlike most of us, Lame’s dalliance with the short-form video-sharing app turned serious. After an astronomical two years, the 22-year-old is now the king of TikTok.