It is no secret that Italians like the idea of “la bella figura” which literally translates to “the beautiful figure.” It specifically means to dress well to make a good impression. Wanting to look appealing is a common desire for Italians, an integral part of the culture we are immersed in as children.

In general, we like to look chic whether we are attending a formal event or an informal gathering with friends. In Italy, it is not unusual to spot an Italian woman wearing trendy shoes while grocery shopping or a man dressed in a suit riding a bicycle on the hottest day of the year. La bella figura, though, is much more than appearance. It is also about dignity, hospitality and politeness.