Test-driving cars sucks. Dealerships rarely are adjacent to fun roads, and even if they were, you're stuck with some ignorant schmuck from the sales department riding shotgun, preventing you from exploring a car's ability while chatting your ear off with incorrect info about the car. True story: I had a BMW dealer tell me the 2015 328i I was driving had a turbocharged 2.5-liter six-cylinder. At least he didn't say it was a V6.

Lamborghini recognizes these shortcomings, because rather than asking its well-heeled consumers to explore a Huracán or Aventador on public roads, it has the invitation-only Esperienza.

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Source: http://www.motor1.com/