I like that many consumers still remember that period during the '70's when Lambrusco earned a reputation as a sweet, fizzy drink styled for the American market. I like it when wine writers struggle to talk about Lambrusco without ever mentioning 'ice', 'nice' or, you know ... the 'R' word... so strongly associated with a certain advertising campaign. And I totally enjoy the way that "serious wine drinkers" continue to frown upon Lambrusco.

Because ... they remind me that Lambrusco today is a celebration of renewal, renewal fueled by better understanding. They are dry. They are red or, in some cases, rosato. And bubbly – no, let's correct that straightaway ... they are frizzante... and authentic Lambrusco wines today are some of the most exuberantly refreshing, palate-pleasing, and I dare say ... romantic ... of Italy's wines.

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Fonte: L'italo-Americano