Milan, 1967: this is when Fiorucci first raised to the attention of fashion lovers. Founded by Elio Fiorucci, the son of a shoe shop owner, the brand soon became a symbol of innovation and unique flamboyance, inspired by the very essence and creativity of the 1960s.

 It all began when Elio, a young creative mind of 27, encountered the vibrancy of London’s iconic Carnaby Street. Elio’s trip to the UK inspired him to make of fashion a living. Upon returning to Milan, the natural designer in him found a canvas in his family’s shoe shop. There, Elio created a collection of brightly colored galoshes, that reflected his unique flair and the kaleidoscopic spirit he absorbed from the streets of London.