Known as much for her blaze of red hair as her jazz singing and bright, if restrained, floral arrangements, Rosalba Piccinni is a florist, artist, and entertainer. Though she easily blends flowers, food, and music at her cafe Potafiori in Milan, Bergamo, her hometown, is the place she loves above all others in Italy.

This interview is part of The World Made Local, a global collaboration between the seven international editions of Condé Nast Traveler in which 100 people in 100 countries tell us why their home turf should be your next destination.